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Thanks for taking the time to read our weekly newsletter to help you get Unstuck! Check us out every week for your dose of agile inspiration. We’re striving to keep the content in our 4 Qs brief and powerful so you can get a lot of impact from a little reading!

Quintessential Thought

Is your organization/team/leader measuring value - or are they measuring progress? These can seem like one in the same - and many organizations view them in the same light.

Examples of Progress:

  • % of stories planned vs done at the end of a Sprint

  • Scope remaining

  • Velocity

While important, these measure can look great while we deliver no value to our customers. What good leaders, teams, and organizations do is measure both, with value being the primary.

Examples of Value:

  • Customer satisfaction

  • Revenue realized

  • $ Saved

  • How often a feature is being used vs expected


“What we measure affects what we do. If we measure the wrong thing, we will do the wrong thing. If we don’t measure something, it becomes neglected, as if the problem didn’t exist.” - Martine Durand
“What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. - Simon Caulkin
“Most businesses fail because they want the right things but measure the wrong things, and they get the wrong results.” - Gordon Bethune

Quick Step

At your next Sprint Review, categorize the discussion items into two buckets - progress and value. Which one is talked about more?


Where are you talking about measuring value? How can you make measuring value easier?

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