Subscribe To The Newsletter

Get the latest issues sent to your inbox.

Share this article on:

Thanks for taking the time to read our weekly newsletter to help you get Unstuck! Check us out every week for your dose of agile inspiration. We’re striving to keep the content in our 4 Qs brief and powerful so you can get a lot of impact from a little reading!

The Tardis

Quintessential Thought

A Product Owner needs to be like Dr. Who - living in all the wibbly-wobbly timey-wimey stuff - past, present, and future. (Credit our dear friend Summer Lawrence for the analogy).

The past - did what we deliver add value? What can we learn from what we’ve done and replicate our successes or limit our shortcomings?

The present - am I collaborating effectively with my developers? My stakeholders? My customers? Does everyone understand the why of what we’re doing?

The future - am I working to discover value? Where do I want our product to be in the future? Are our goals and vision clear and inspiring? Are we refining effectively to come to a shared understanding?

By being in all three time horizons, a Product Owner can continue to test assumptions, collaborate effectively, and deliver more value to their customers in their organization. Be like Dr. Who!


People assume that time is a strict progression of cause to effect, but actually from a non-linear, non-subjective viewpoint - it's more like a big ball of wibbly wobbly... timey wimey... stuff.” - Dr. Who
“Be stubborn on vision, but flexible on details.” - Jeff Bezos
“The value is in what gets used, not what gets built.” - Kris Gale

Quick Step

One for each time horizon:

Past: take an hour this next month to analyze how something you built recently is being used - is it what you expected?

Present: try something different with your collaboration - ask for feedback on how you collaborate.

Future: ask three members of your team (developers or stakeholders) what your Product Vision is. Listen for differences in the answers.


Where does your Product Owner need to live more - past, present, or future?

Check out our upcoming online training classes!

Want to chat? Reach out to so we can help you get Unstuck!

Also, subscribe to our YouTube channel or connect with us on LinkedIn, where we’re posting content that goes beyond the ~200ish words we have in this newsletter.